Lexus has built its reputation by developing pioneering hybrid technology, and taking a characteristically Japanese approach to design and craftsmanship. Considering both design and the environment as two key elements that underpin all our work, we seek to create vehicles that exceed our customer’s expectations and enhance their way of life, while causing minimal damage to our world.
BEYOND BY LEXUS is a reinforcement of these interests. We will bring you the most exciting developments happening not only at the company but also in the design industry at large. We hope to introduce you to the people, the places and the products that share our concerns for intelligent design.
We consider this title to be a showcase of talent that inspires us as a company, and in turn we hope that it serves to stimulate you. Lexus’s commitment to staying at the forefront of car design is of utmost importance, but with these initiatives, we hope to go beyond, and engage with design and craftsmanship on an entirely new, global level.