LEXUS

SEEING THE FUTURE TODAY

 
 

The New IS

Representing a radical new design direction initially explored through the LF-A, LF-C and LF-S concept vehicles and implemented for the first time in the next generation GS, the new IS sports sedan is the second road-going iteration of the new Lexus design philosophy.

Integral to Lexus' ceaseless quest for perfection, the Lexus design philosophy is a ground-breaking design rationale deeply rooted in Japanese culture, with references drawn from the timeless heritage of true Japanese design iconography, both ancient and modern. The new design direction expresses three fundamental elements: 'Incisive Simplicity' – perhaps best explained as purity, 'Intriguing Elegance' – a sense of depth that appeals to the emotions, and 'Seamless Anticipation' – part and parcel of traditional Japanese hospitality wherein the anticipation of an event is fundamental to its ultimate enjoyment.

This new design philosophy informs every aspect of the next generation IS. An ongoing evolution of a complex rationale first successfully realised in the latest GS, the new philosophy develops an even stronger visual synergy between the interior and exterior design of the new IS.

The next generation IS marries the elegance of powerful, sweeping coachwork lines with an intriguing contrast of convex and concave surfacing to reinforce the central tenets of the L-Finesse philosophy. The resultant incisive purity of overall form is complimented by the painstaking crafting of individual components, reflecting a fascination with even the smallest detail; a hallmark of traditional Japanese design aesthetics.

The next generation IS also marks the introduction of the first ever Lexus diesel engine. The most powerful unit in its displacement category, the new, all aluminium, 2.2 litre power plant fulfils the most exacting standards of Lexus performance and refinement. It combines exceptionally quiet, ultra-smooth operating characteristics with class-leading torque availability and power.